Friday, October 25, 2013

Product Spotlight: SLS-Free Volumizing Shampoo

More and more women are realizing the importance of avoiding sodium lauryl sulfate (SLS) in their shampoos and conditioners. SLS is a common ingredient in hair and skin care products mainly responsible for creating additional bubbles. However, SLS can be harsh on skin and hair, and some people are sensitive or allergic to this detergent. Because SLS is so rough on skin, we’ve eliminated it from all of our products, including our SLS-Free Volumizing Shampoo.

Most people use shampoo twice a week, and some wash their hair daily. If you have dry, itchy scalp, one reason may be SLS in your shampoo. When you purchase shampoo, it can be tempting to buy the smell-good, foams a lot brand.  However, these products contain harsh and irritating fragrances and parabens.  Together with sodium lauryl sulfate, this can mean trouble for your delicate scalp, especially if you have sensitive skin.

Cleure shampoo is very different from other commercial shampoos. Without SLS, it doesn’t lather as much, but it still leaves your hair clean and shiny. In fact, one of the major benefits of an SLS-free shampoo is shinier hair. That’s because sodium laurel sulfate strips hair of its natural, hydrating oils. This leaves your hair moisturized and clean, giving you truly healthier hair.

Like most volumizing shampoos, Cleure shampoo will leave your hair feeling fuller. But Cleure goes a step beyond other hair care products: it can actually make your hair fuller.

Sodium laurel sulfate can corrode your hair follicles, causing hair loss over time. Some scientists say SLS is a major cause of hair loss in people who shampoo more than necessary.
Have you tried SLS-free shampoo before? What did you think? Let us know in the comments!

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