Tuesday, April 24, 2012

Toothpaste Without SLS: Is it the Right Choice for Your Family?

For parents, the search for the safest products is an important responsibility. From shampoos and soaps to toothpaste and mouthwash, you’ll want to keep your kids safe by choosing the best products. Toothpaste without SLS presents many benefits, which can help you avoid exposing your family to toxins and harsh chemicals. When in search of the safest dental care, this may be the best option.

What is SLS?

In the quest for the safest toothpaste, many parents wonder why they should choose toothpaste without SLS. Sodium Lauryl Sulfate, or SLS, is found in most common personal care products. Functioning primarily as a surfactant, SLS is found in soap, shampoo, lotion, and many other products your children are likely to use.

SLS is derived from coconut and palm oil, which makes it an inexpensive ingredient for cleaning products.  As a strong detergent, it's used often in laundry detergents, and household cleaning products.  It is also used as an industrial detergent in products such as engine degreasers, floor cleaners and car wash formulas.  It helps as a foaming agent which is another reason why it's a familiar ingredient in toothpaste, shampoos, bubble bath and shaving creams.

Why Choose Toothpaste Without SLS

Among other side effects, studies have shown SLS to alter taste perception.  It has been shown to irritate the delicate tissues around the lips and the face.  With daily, long term use, it's not unusual to develop hypersensitivity to it.  This can affect some more than others, specially those with sensitive skin.


Although some people can use these products with no immediate adverse reactions, SLS is linked to allergies and sensitivities, as well as potentially causing flare-up of canker sores and chronic bad breath.  Choosing a sodium lauryl sulfate (SLS) free toothpaste helps the risk of these side effects.  You may think toothpaste or shampoo has to foam to be effective.  This is only a myth.  Toothpaste that does not foam, but has effective ingredients such baking soda, xylitol and a mineralizing ingredient such as dicalcium phosphate, is the best in toothpaste.

Cleure Toothpaste Without SLS

When you visit www.Cleure.com, you’ll find a full collection of scientifically formulated personal care products, which are free of SLS and other harsh ingredients. When you want the safest products for your family, Cleure toothpaste without SLS is the best choice.

Should You Use Gluten Free Beauty Products?

More than ever, consumers are facing variety of skin problems, and therefor seeking specific product solutions.  Common reasons to seek specific product types include dietary restrictions, allergies, chronic illness and the desire for a more balanced lifestyle.  For example, gluten free beauty products are preferred for many reasons.  Some common reasons to go gluten free include celiac disease, wheat allergies, diabetes, and low-carbohydrate diets.  By avoiding glutens, you can avoid adverse reactions these conditions may lead to.  

For those who suffer with gluten intolerance, certain ingredients must be avoided.  Those include wheat, rye and barley in any form.  Certain products you may not even suspect may include one or more of these ingredients.  For example, lipstick or other cosmetics, specially those labeled as natural personal or skin care products may contain gluten.

What is Gluten Intolerance or Gluten Sensitivity?

 Approximately six percent of the population has gluten sensitivity.  This means they may suffer from abdominal discomfort such as pain, diarrhea and bloating, headaches and migraines, bone or joint pain, and even general lack of energy.  Gluten intolerance and gluten sensitivity can include celiac disease and wheat allergy.  Avoiding gluten with wheat allergy may be temporary, but with celiac disease it is a life long dietary necessity. 

Celiac disease is an autoimmune disorder or condition that results in chronic inflammation of the intestine.  It is a serious condition where complications such as osteoporosis and nutritional deficiencies may arise.  On the other hand, gluten sensitivity is a combination of symptoms that are similar to irritable bowel syndrome (IBS) and celiac disease but not as severe.

Causes of Gluten Sensitivity


The increase in the number of the population affected with gluten sensitivity is of concern.  Several causes have been suggested, such as poor diet, irritating chemicals in foods and personal care or other every day use products, and chemicals that can enhance allergies and side effects.  This may eventually lead to a weakened immune system and therefore, how the body reacts to irritants, inflammation and infection.



Searching for the Best Gluten Free Beauty Products

When you begin your quest for gluten free beauty products, you’ll want to do some research to ensure you choose the best ones.  Many gluten free personal care products should also be free of salicylates, parabens, and other harmful ingredients.  Cosmetics, moisturizers, hair care, and other beauty products can give you the best results without exposure to glutens and other irritants. 

Cleure Gluten Free Beauty Products

When you visit www.Cleure.com, you’ll find a collection of safe personal care products for the whole family.  Cleure features gluten free beauty products, dental care, and other essential personal care items such as gluten free shampoo, which are scientifically formulated for the best results.  When you want to achieve the best look with natural makeup, skin care, and more, Cleure is the place to come.  

Saturday, April 21, 2012

Skincare for Sensitive Skin: How to Select the Right Products

For anyone with sensitive skin, finding the right skin care products can be frustrating. With the flood of personal care products claiming to provide the best results without irritating sensitivities, choosing the right ones can take time. Before you start experimenting with potentially harsh products, you’ll want to keep a few helpful tips in mind. Skincare for sensitive skin can help you nourish the skin and avoid irritation.

Choosing Skincare for Sensitive Skin

In addition to your choice in skincare for sensitive skin, it’s essential that a few lifestyle changes be made in order to avoid breakouts and other skin problems. Some things to remember during your daily routine are:

• Drink plenty of water - experts agree drinking water keeps your skin healthy and prevents tissues from dehydrating.
• Use sunscreen - too much sun exposure can cause premature aging of your skin, and increase the risk of skin cancer.  Always protect your skin from over exposure to the sun with a zinc oxide, titanium dioxide full spectrum sun block.
• Watch your diet; healthy eating promotes healthy skin - this sounds like common sense, but it takes discipline to maintain a healthy diet.  With practice, the benefits are many including the proper and healthy weight.
• Use fragrance-free - you may smell nice with products containing fragrance, but these ingredients can contain toxins that are not good for your sensitive skin nor for your health. 
• Use salicylate-free products - these synthetic and natural sourced ingredients are marketed for anti-aging and other skin problems, such as rosacea.  However, they can be highly irritating.

Choose Cleure Skincare for Sensitive Skin

When searching for effective skin care products, the most common mistake is going overboard with too many products. For sensitive skin, it’s best to go with natural products and use only what you need to clean and care for the skin. At www.Cleure.com, you’ll find a collection of scientifically formulated skincare for sensitive skin, which will soothe the skin and help you avoid irritation.

Tuesday, April 17, 2012

Treat Dandruff and Other Scalp Conditions With Hypoallergenic Shampoo

Scalp problems can strike at any age and can be temporary or chronic. Dandruff and other scalp conditions can be embarrassing, irritating, and even painful. When in search of effective ways of dealing with these issues, hypoallergenic shampoo is an ideal starting point. Many common shampoos will only make the problem worse by exposing the scalp to irritating chemicals and toxins.

How to Prevent Dandruff and other Hair Scalp Problems

Scalp problems are not uncommon.  Scalp conditions can mean you have thin hair that grows slowly or falls out. You may also experience flaky, dry and itchy scalp that can be very embarrassing, to say the least or you may even have balding and discomfort.  Although, as we grow older, hair does tend to thin and break, with those that have a genetic history of family hair thinning, it can mean eventual balding.  Other causes of thinning hair may be stress or irritating ingredients in hair products.

Although flaking, dry, itchy scalp, can effect adults, even babies are not immune.  A scalp condition called cradle cap results with patches of yellow accumulation of crusting on the baby's scalp.   There is no known cause for this scalp condition in babies, but it may be due to overactive sweat gland or a fungal infection.  It is important to wash the baby's scalp with a gentle hypoallergenic shampoo.  Emu oil has many benefits and is also excellent for any scalp problem or scalp condition, including cradle cap.  It has anti-inflammatory properties, and is hypoallergenic.

Shedding dead skin cells into the scalp is known as dandruff.  Dandruff is very common to some extent, but with excessive flaking, it often causes dry, itchy scalp.  Dead skin cells are normally shed in 2-7 days.  With those suffering with dandruff, dead cells are shed more frequently and in large quantities, which show up as clumps of white snow-like flakes on the skin and clothing.  Certain antifungals may be needed to treat dandruff.  But a gentle hypoallergenic shampoo is definitely recommended and may be helpful.

Why Use Hypoallergenic Shampoo for Scalp Problems?

Although most consumers fall prey to lofty claims of success with common dandruff shampoos and other scalp treatments, the fact is these products could be making the issue worse.  Unlike more common products, hypoallergenic shampoo is made with gentle ingredients, which effectively soothe the scalp in order to help users better contend with the issue. Cleure hair care products are salicylate free, gluten free, sodium lauryl sulfate (SLS) free and paraben free, which makes them a safe alternative to many traditional products.  You deserve beautiful, radiant hair and healthy scalp.  Choose your hair and body care wisely.

Choose Cleure Hypoallergenic Shampoo

When you visit www.Cleure.com, you’ll find a full family of products, which have been carefully formulated to be free from harsh ingredients in order to offer the best results. Cleure features hypoallergenic shampoo, skin care, cosmetics, and other safe personal care products.  When in search of soothing products, which will help to ease the pain of scalp problems, Cleure has the ideal solutions.

Monday, April 16, 2012

Salicylate Free Cosmetics: Why Salicylic Acid is Found in Cosmetics

Salicylic acid is a naturally occurring chemical found in plants and is involved in growth and development of the plant. It acts as a plant hormone. Salicylate sensitivity is not uncommon, since it is found in many products, it increases daily exposure to it.

Salicylic acid is an active ingredient in aspirin type of pain relievers to help reduce inflammation. It is typically found in cosmetics and skin care products and marketed as producing younger looking skin. As an anti-inflammatory agent, it's added to cosmetics and skin care to help with acne, psoriasis, and other skin conditions. Unfortunately, if you don't have these types of skin problems or with long term use, it can be very irritating. Also, many users have an unknown allergy or sensitivity to the chemical. For this reason, many women are realizing this and are choosing salicylate free cosmetics and personal care products. As an anti-inflammatory agent, it's added to cosmetics and skin care to help with acne, psoriasis, and other skin conditions.

Younger Looking Skin with Salicylate Free Cosmetics

Although many cosmetics companies include salicylates as a way of combating the signs of aging, in many cases these products will actually create problems for the user. Common symptoms of salicylate allergies include headaches, skin rash, stomach pain, and nasal congestion. By choosing salicylate free cosmetics, you can avoid these issues without giving up the results you want.

Cleure Salicylate Free Cosmetics and Personal Care Products

When in search of safe personal care products, which are free of potentially harmful ingredients, Cleure has it all. When you visit www.Cleure.com, you can shop a full line of salicylate free cosmetics and other personal care products. Cleure features cosmetics including Loose Mineral Foundation, Bronzer, Mascara, and more.

Thursday, April 12, 2012

Hypoallergenic Toothpaste: The Hidden Dangers in Common Toothpaste

For most consumers, product labels contain confusing terms that leave more questions than answers. When in search of hypoallergenic toothpaste and the safest personal care products for your family, it’s important to understand the hidden dangers in many personal care products. Checking the label for these harmful ingredients is the best way to ensure your family’s safety.

Why Use Hypoallergenic Toothpaste?

While the average consumers believe personal care products with claims of being safe to be free from chemicals and toxins, the opposite is all too often true. Many common ingredients used in toothpaste are dangerous and can lead to adverse reactions. Common toothpaste contains ingredients like:
• Triclosan
• Aspartame & Saccharin
• Sodium Lauryl Sulfate
• FD&C Blue Dye No. 2
If you prefer to use hypoallergenic toothpaste, these are the ingredients to watch out for.

Cleure Hypoallergenic Toothpaste: Safe for the Whole Family

At www.Cleure.com, you’ll find a full collection of scientifically formulated personal care products, which are made with safety and efficacy in mind. Cleure hypoallergenic toothpaste is free from SLS and other harmful ingredients. When in search of safe and effective toothpaste and other personal care products, you’ll find it all at Cleure.

Your teeth become brighter and cleaner with Cleure Hypoallergenic Toothpaste. It is formulated with dicalcium phosphate to help reverse the initial signs of tooth decay. Of course, once the tooth decay has advanced, there is only one way to reverse it, and that is with treatment by your dentist. However, Cleure hypoallergenic toothpaste with dicalcium phosphate can help prevent the initial weakened by acid areas of enamel (the outer layer of the tooth) to not advance deeper (known as reminaralization).

For a healthier smile, Cleure natural toothpaste is the answer for your whole family.

Understanding Salicylic Acid Allergy

Salicylic acid, which occurs naturally in the bark of the willow tree, is most often synthetically products for use in many common products. The chemical, which is harmless to many, can cause severe reactions in those with allergies or sensitivities to the substances. Salicylic acid allergy can occur with exposure to products that commonly contain the chemical, including cosmetics, pain relief products, skin care, and more.

Common Symptoms of Salicylic Acid Allergy

Although reactions are varied based on the specific exposure and degree of allergy, salicylic acid allergy is most often characterized by symptoms like:
• Asthma-Like Symptoms
• Headaches
• Nasal Congestion
• Changes in Skin Color
• Stomach Pain
• Swelling of Extremities
• Itching / Rashes
In those with severe allergies or prolonged exposure, symptoms can escalate to include severe drops in blood pressure, loss of consciousness, and organ failure, all of which are life-threatening.

Cleure Products: Avoid Salicylic Acid Allergy

At www.Cleure.com, you’ll find a collection of products, which are carefully formulated for safety and efficacy. Cleure provides skin care, cosmetics, hair care, and other personal care products, which are effective in avoiding problems with salicylic acid allergy. Discover safe, nourishing products at Cleure.

Salicylate Free Makeup: Reasons to Avoid Salicylic Acid

In the realm of skin care, women everywhere search for products that create a flawless look at any age. Makeup, moisturizers, and other beauty essentials become an integral part of a daily routine to look and feel your best. When in search of cosmetics, many women turn to salicylate free makeup. Salicylic acid is known to cause allergy symptoms and adverse reactions in many women, making these cosmetics a safer option.

If you have noticed you can no longer use your favorite brand of mascara or makeup because your skin begins to break out, develop a rash or your eyes begin to tear, you may be allergic to salicylates.

Should You Choose Salicylate Free Makeup

In most cases, salicylate free makeup is preferred because of an allergy or sensitivity to salicylic acid. The fact is even women without these sensitivities can benefit from choosing cosmetics without the ingredient. Salicylic acid is linked to adverse reactions like breathing problems, headaches, nasal congestion, stomach pain, and others.

Choose Cleure Salicylate Free Makeup

At www.Cleure.com, you’ll find a full line of safe cosmetics, which are free from salicylic acid and other harsh ingredients. Cleure salicylate free makeup allows you to nourish your skin while going through your daily beauty routine. Find scientifically formulated cosmetics including Loose Mineral Foundation, Bronzer, Quad Shadow, and many others at Cleure. Choose safe, natural, and effective personal care solutions from Cleure.

Choosing the Best Skin Care Products for Oily Acne Prone Skin

Acne and other skin conditions make it difficult to find effective products for healthy skin. When in search of skin care products for oily acne prone skin, you’ll want to select items with non-irritating ingredients. In order to avoid breakouts and irritation, your skin care products should be free of fragrances, toxins, and harsh ingredients.

Why You Have Acne Prone Skin
When your skin pores become clogged, healthy cells are not able to grow, but old dead cells settle in, causing infection and acne. Once your skin develops this environment, you then have the perfect oily acne prone skin. Unfortunately, there is no quick fix to help make unhealthy skin healthy again. Acne prone skin is unhealthy skin and no matter if you try natural personal care products, natural acne solutions or treatments, there is no quick fix or revolutionary acne treatment. If you think the next product ad is the one to clear your skin, think again. Instead of throwing away your money for expensive "miracle" acne treatments, follow the steps below for acne free skin.

Crucial Steps to Acne Free Skin
Before you begin, understand that it takes patience to become healthy when any part or organ of your body has suffered ill health. Your skin is the largest organ in your body, and it will take time to clear it.

1. Check what you are eating. The saying 'you are what you eat' is true. Make sure your diet is balanced with healthy fruits, vegetables, grains and protein.

2. Exercise to get the blood circulating and managing stress. Stress affects how your immune system deals with problems. If you are the type that internalizes stress, it may show up as acne prone skin, high blood pressure, clenching/grinding your teeth, and other problems. Once your immune system becomes compromised and weakened from stress, it will not be able to fight off inflammation, infection and other illness or conditions such as acne.

3. Practice a daily and regular facial acne prone skin care routine.

  • Cleanse your face with a non irritating, sodium lauryl sulfate free cleanser. Harsh cleansers can rob natural oils from the skin, leaving it flaky and dry.

  • Follow with an alcohol free toner to further clean the pores and close them.

  • A weakly exfoliating, gentle scrub is excellent for removing dead cells, and allowing new healthy cells to grow.

  • A weekly facial mask made with kaolin clay and dead sea mud is beneficial. This adds vital nutrients to unhealthy skin to help it become silky smooth. This is the best in natural acne skin care.

  • Moisturizer for acne prone skin should be lightly applied under makeup.

  • Cleure Skin Care Products for Oily Acne Prone Skin

    At www.Cleure.com, you’ll find a full collection of carefully formulated personal care products, which are free of harsh chemicals. The Cleure line of skin care products for oily acne prone skin nourishes the skin and allows you to uncover a healthy complexion. Some of the most popular acne skin care products at Cleure include Skin Detox / Nourish Kit and the Acne Basic Kit.

    When you’re ready to shop a full line of skin care products for oily acne prone skin and other personal care products, Cleure has it all. Cleure features scientifically formulated products including skin care, hair care, and dental care, which are safe for the whole family. Visit Cleure today and discover a healthier approach to maintaining healthy and balanced skin.

    Monday, April 9, 2012

    Benefits of Natural Skin Care Products

    When in search of the best solutions for personal care, natural products may have much to offer. Natural skin care products nourish the skin and are free from harmful toxins found in most common skin care products. When you want something safe for the whole family, consider the benefits of using products formulated with non irritating, safe and natural ingredients.

    There are several definitions for 'natural skin care products':

    1. The term could be used strictly for marketing with very little difference to other products you see on your store shelves.

    2. The so called 'natural skin care product' may have a few or several plant ingredients in it, with little benefit to your skin. In fact, it may even cause irritation, if the plants have side effects, have been preserved in strong chemicals or sprayed with pesticides.

    3. The natural skin care product is formulated to naturally help your skin become healthy.

    Cleure Non Irritating Natural Skin Care Products

    At www.Cleure.com, you’ll find natural skin care products along with a collection of personal care for the whole family. From fluoride free toothpaste to toxin-free skin care, Cleure makes it easy to find everything you need for personal care. Natural products for skin care found at Cleure are free from Sodium Lauryl Sulfate, Parabens, Fragrances, and other harsh ingredients.

    Cleure Natural Skin Care Products and More

    Cleure natural skin care products do not contain a potpourri of plants and the term is not used loosely for marketing. However, the products are meant to naturally enhance the health and beauty of your skin.

    When you want to shop the best in quality natural skin care products, dental care, and other personal care essentials, Cleure has it all. Discover natural and safer solutions to dental care, hair care, and more for the whole family. When you want the best in quality ingredients and natural products, this is the place to find it all. Visit Cleure today and shop a massive selection of safe and natural products.

    SLS Free Toothpaste: The Dangers of SLS in Toothpaste

    In order to protect your family from the hidden dangers found in commonly used products, it’s essential to become aware of the harmful ingredients to avoid. All too often, dental care, skin care, hair care, and other products are made with harsh chemicals and toxins, which can be dangerous. SLS free toothpaste is one of the many solutions to keep your family safe with smart product choices.

    What is SLS and Why Should You Use SLS Free Toothpaste?

    Sodium Lauryl Sulfate, which is commonly known as SLS, is a chemical found in toothpaste, shampoo, soaps, and other products. It is a detergent and used also for its foaming properties. In addition to its uses in personal care products, SLS is also a common ingredient in industrial cleaners, engine degreasers, and other chemical-rich products. Studies report SLS in toothpaste can lead to canker sores, mouth ulcers, and other risks. By using SLS free toothpaste, you decrease the risk of exposing your family to potential toxins.

    * With proloned use, sodium lauryl sulfate has been shown to irritate the skin of the face and worsen skin problems in those who have skin sensitivity.

    * A preliminary study reported SLS in toothpaste caused recurrence of canker sores. This report also showed a decrease in canker sores after brushing with SLS free toothpaste. While other studies showed no difference in canker sores, other studies indicate concerns with SLS containing toothapste. Since these studies are inconclusive, it may be safer to use a SLS free toothpaste.

    * A study published by Michael Adams, in Characteristics and Measurement of Flavor Compounds showed that it can even cause temporary taste alteration.

    At www.Cleure.com, you’ll find a full line of scientifically formulated personal care products including SLS free toothpaste, skin care, cosmetics, and more. By using Cleure’s line of products, you keep your family safe from exposure to SLS, fluoride, and other harsh ingredients.

    Friday, April 6, 2012

    Which Sensitive Skin Products Brand to Choose

    The quest for healthy, younger looking skin often involves experimenting with endless skin care products. The frustration and expense of trying dozens of products, which claim to provide the best results, can be a problem. Before you waste time and money on other products, consider trying sensitive skin products that are based on non-irritating ingredients.

    Don't Choose Sensitive Skin Products with These Ingredients

    There are many sensitive skin causes. What you use on your face and body daily can make a difference in calming or exacerbating sensitive skin causes. The following are the main culprits that may cause sensitive skin to become irritated.

    * Sodium lauryl sulfate (SLS) - this foaming ingredient is found in most toothpaste, shampoo, soaps and cleansers. Choose sensitive skin products that are sodium lauryl sulfate free.
    * Parabens - although this preservative has been used for years in formulas, it may flare up sensitive skin problems.
    * Herbal extracts and essential oils - plants have strong side effects and may have medicinal properties that may not be suited for you. It's best to stay with sensitive skin products that are formulated with safe ingredients rather than a potpourri of plants. Most of these so called natural sensitive skin products contain herbal ingredients strictly for marketing and not for any benefits to you.
    * Salicylic acid - found in most anti aging products or for rosacea, this ingredient is a common ingredient added to aspirin type pain relievers. It can be highly irritating and even lead to allergies.

    Benefits of Sensitive Skin Products

    At all ages, men and women seek out the best ways to keep skin looking young and healthy. Sensitive skin products offer more benefits than traditional products, which is due to the ingredients used in their creation. Most products for sensitive skin are formulated without fragrances, toxins, and other harmful or harsh ingredients.

    Whether you have acne prone skin, rosacea or other skin issues, proper sensitive skin care used daily is important.

    Cleure Sensitive Skin Products for Common Conditions

    At www.Cleure.com, you’ll find a full line of sensitive skin products, which will help alleviate the symptoms of common skin condition. In addition to fighting the signs of aging, these scientifically formulated products will provide relief from dermatitis, rosacea, acne, and other skin problems. When you’re ready to say goodbye to problem skin, consider the collection of products you’ll find at Cleure. Cleure features moisturizers, cosmetics, cleansers, and other skin care solutions, which are free of fragrances, Sodium Lauryl Sulfate, and other harsh ingredients.

    Tuesday, April 3, 2012

    Mineral Mascara for Tear Free Eyes

    If you have sensitive eyes that tear every time you apply your favorite mascara, it may be due to an ingredient that is irritating your eyes. A moisturizing mineral mascara may be a better choice to help avoid tearing and to further prevent sensitivity. A safe mineral mascara can help beautify your lashes and keep them healthy.

    Mascara is meant to help make your eyes darker, longer and thicker to frame your eyes and make them stand out and look more beautiful.

    What's in Your Mascara?
    Ancient Egyptian and Victorian women used mascara made of pigments from ash or coal.
    Most mascaras contain certain basic ingredients, such as waxes, pigments and preservatives. However, some mascaras also contain irritating ingredients that can dry your lashes and make your eyes tear. To enhance waterproofing, plumping or making lashes appear thicker, certain polymers and turpentine may be used. Nylon or rayon microfibers may be used to lengthen your lashes. To stiffen the lashes, methyl cellulose is a commonly added or ceresin. Mercury can also be found in mascara as a preservative.

    Water-resistant mascaras usually contain a chemical called dimethicone copolyol that keeps the mascara stick to your lashes, even when wet. These types of mascaras should not be used daily, but only for special occasions.

    Stys and swollen eyelids are allergic reactions that have been usually attributed to parabens, aluminum powder or benzyl alcohol in mascara.

    How Long to Keep Mascara
    It's considered safe to use mascara within four to six months and then to dispose of it. Mascara does have the capability to grow bacteria and increase the risk for eye infection, specially if you re-use it for longer than the safe zone of within 4-6 months.

    Mineral Mascara - the Best Mascara for Tear Free Eyes
    Cleure Mineral Mascara helps moisturize your lashes as it makes them become beautiful and healthy. Only the safest ingredients are used for Cleure Mineral Mascara. You can find a full line of cosmetics, personal care and skin care that are paraben free and safe on the Cleure website.

    How to Apply Mineral Mascara

    * If you apply mascara too thick or without letting it dry between coats, it may result in a clumpy look.

    * Apply mascara from root to tip for a more uniform look.

    * Start with top lashes instead of the lower lashes, to prevent making the lower lashes too dark.

    * Use the right color mascara for your coloring, for natural looking eyelashes.

    * Blinking eyes immediately after applying mascara can cause smudging.