Wednesday, July 27, 2011

How to Apply Eyeliner Pencil

Pencils are easier to use and look more natural than liquid eyeliners.  They also give you a smooth finish that can even be made to look softer with a little smudge technique.

INSTRUCTIONS:
If you have any scars or blemishes on your eyelid, first dab Cleure Total Cover Concealer with a small brush or makeup sponge to the area.


1.  Eyeliner pencil should be soft and easy to apply.  You should not have to press hard to see any color. 

2.  Always choose a shade that compliments your eye color:
  • Brown eyes best eyeliner shade is brown, smokey green or purple
  • Blue eyes can choose dark brown eyeliner.
  • Green eyes look best with brown, smokey green, purple or bronze eyeliner.
3.  Starting with the upper inner corner of your eyelid, draw a line with the angled eyeliner brush in the 5 Brush Set, as close to the lash as possible to the center of the upper eyelash.  Next, start drawing a line from the outer corner of the lash inward, joining the two lines.  Make sure not to pull, tug or stretch the delicate tissues above your lashes.  Close the eye to draw each line.  Gently blend the two lines with a small brush or sponge tip applicator.

4.  Next starting with the outer corner of the eye, draw a line under the bottom lashes to the center of the eye under the pupil.  For the lower line, stopping at the center, makes the eye appear wider.  If you desire, you can line the remainder of your lower lash area from the inner corner to the center.

5.  For both the upper and lower area, keep the line thin on the inner corner and thicker on the outer corner.

6.  For a softer look, gently smudge the line with a small brush from the 5 Piece Brush Set.

Wednesday, July 20, 2011

Salicylates - Common but Rarely Considered for Allergy

Salicylates are found in natural form or synthetically made. The natural form is found in most plants, fruits or herbs in varying degree. A common synthetic form is in Aspirin. Most medical specialists do not test for salicylate allergy specifically, but increasingly many people are finding they do have salicylate sensitivity once they learn more about it.

Salicylates are in many types of products including skin care, sports pain relief creams and cosmetics, as salicylic acid. It has anti-inflammatory properties and that is why it is in Aspirin, pain relief medications, mouthwash, and toothpaste.

Since salicylic acid is a natural part of herbs, botanicals and other natural ingredients, with constant application through creams and lotions with these types of ingredients, you could develop sensitivity as well.

The symptoms associated with salicylate sensitivity include:

* Asthma like symptoms
* Itching, skin rash or hives
* Headaches
* Swelling of hands, feet or face

Dr. Paul R. St. Amand, M.D. is an endocrinologist and best selling author with Claudia Marek, What Your Doctor May Not Tell You About Fibromyalgia. He has found a simple and unique treatment for fibromyalgia (FMS).  Through varying dosages of a supplement called guaifenesin, many have found relief from the devastating symptoms of FMS.  However, he warns his patients not to take any products with salicylates in skin care and personal care, or the guaifenesin will not be effective.

It's very difficult finding totally salicylate free products. Many brands depend on "natural" on their labels with a few herbs thrown in for marketing purposes.  Plus, salicylates come in different chemical forms and names, and unless you are a chemist you will not recognize them.

If you suffer with any skin problems, sensitivities or other symptoms listed above and have not found the right treatment to help, you may want to consider salicylate free products.

At Cleure, we focus on salicylate free and non-irritating ingredients for all of our skin care, personal care, dental and makeup products.

Common Ingredient in Eczema Cream Not Recommended by New Study


Sodium lauryl sulfate is found in many products including creams used to treat eczema. A recent study published in the British Jounal of Dermatology warned against the use of this ingredient in creams for variety of skin conditions.

The study was based on a product called BP that is currently sold in the UK  for the treatment of dry skin.  The study found that when healthy volunteers applied the cream to their forearms daily for a period of four weeks, its thickness was reduced by more than ten per cent.  The outer layer of the skin has a protective barrier layer which is the thickness of a sheet of paper and helps keep moisture in.

The offending ingredient in the cream was found to be sodium lauryl sulfate (SLS), which was found to increase the permeability of the skin barrier and cause irritation.  The researches concluded that with its use on damaged skin, negative effects can be even more dramatic.

Evidently, SLS rubbed from a cream into the skin, thins the skin's protective barrier, making it more susceptible to irritation by chemicals.

In recent years, there has been an increase in the diagnoses of eczema from five per cent to 30 per cent.  Genetics and environmental factors play a role in causing skin conditions.  For those individuals with eczema, the researchers recommended using creams and products free of SLS.

All Cleure products are SLS free, paraben free and made in the USA.  We believe what you put on your skin does absorb into your body.  Using simple and safe ingredients and formulas is our focus.

We want you to be beautiful from inside out.

Friday, July 15, 2011

Skin Care for all Ethnicities

Should your skin care routine vary based on your ethnicity? Although there are certain factors that are unique to lighter versus darker skin, there really should be only healthy and unhealthy skin types to consider.

Darker skin has the advantage of melanin to help provide some protection from the sun's UV rays. But this should not give a blank check to those with darker complexions to spend hours in the sun without sunscreen. Although skin cancer may be less common, it does occur. Excessive sun exposure can also cause premature aging, lackluster texture and splotchiness in both dark and light compexitions alike.

In general, if you follow the tips below, no matter what your skin "type" or ethnic background may be, you'll help bring about a beautiful, healthy skin, which is what all women want and deserve.

  • Practice daily routine of cleansing your skin with a gentle salicylate-free cleanser. I always recommend that patients stay away from cleansers or soaps with sodium lauryl sulfate. This harsh detergent may cause allergies and a myriad of other skin problems.
  • Moisturize with a day cream before applying makeup, and another for night time to hydrate and help minimize premature aging.
  • On a weekly or monthly bases, use a gentle gluten-free exfoliating scrub to remove dead cells that accumulate on your skin. Follow with a mask to nourish your skin with vital nutrients.
  • Choose products based on simple and safe instead of fancy labels or which star is representing the brand.
  • Use a natural sunscreen containing non-micronized titanium dioxide and zinc oxide of at least 25 - 30 SPF when being exposed to the sun.
    For more information check out the blog www.makeupforblackwomen.com.

About the Author Dr. Flora Stay is a wellness expert, author, speaker, practicing dentist and professor at the University of Southern California. She first introduced her SLS-free toothpaste line in 1993. Unprecedented demand for SLS-free products impelled the Cleure line to also offer salicylate-free skin care products and makeup.