According to the Natural Products Insider, it's not uncommon for natural product industry manufacturers to get fined for false advertising by the FTC. When it comes to the word 'natural' on labels, false claims and hype are what sell products.
So how do you know if you are buying natural, and a better question is, should you care if it's natural? It makes sense that if a product is truly natural, it would have to be refrigerated with a shelf life of a week or two. How can labels that claim to be natural, sit on shelves for more than 2 years, with many not even having an expiration date?
Unsupported and Unsubstantiated
The saying goes, 'If something sounds too good to be true, it probably is'. Whether it's referring to health, skin care, or beauty products, there is no miracle fountain of youth. And remember, a label of 'natural' is no guarantee of safety or if it's good for you.
Drugs have their origin in plants. It stands to reason that these same plants used in a potpourri fashion may have side affects on a person. For example, tea tree oil has antibiotic and anti-fungal properties. Why then, should you use it in your skin care, hair care, toothpaste and other personal care products that contain this popular plant? Most people don't realize that what is rubbed onto the skin is absorbed into the body and blood stream.
Plants also contain salicylic acid, which many are finding out is an allergen. This is a natural chemical that plants produce. Salicylic acid is an ingredient found in aspirin for its anti-inflammatory properties. Aspirin allergy is not uncommon.
What's the Solution?
Safe, science based chemicals, free if irritating ingredients makes more practical sense than 'natural' plants that may even contain pesticides, herbicides and harsh preservatives to increase shelf life, that do not even need to be listed on the label.
As wise consumers, we should demand out with false 'natural' claims and in with simple, safe, and effective formulas that are science backed and toxic free.